WSET - The Rise Of Low & No Alcohol Market
Mar 19, 2024
The UK hospitality industry is witnessing a significant shift towards mindful drinking, with an increasing number of consumers opting for no and low alcohol beverages. This trend is not just a passing phase but a movement that's reshaping consumer preferences and offering new opportunities for venues looking to cater to a broader audience. As explored in a recent industry talk hosted by WSET Global, experts from across the drinks industry shared their insights on how venues can adapt to and thrive in this evolving landscape.
Understanding Consumer Demand
The demand for no and low-alcohol options is driven by a variety of factors, including health considerations, changing social norms, and a growing interest in beverage diversity. This shift is particularly noticeable among Millennials and Gen Z consumers, who are leading the charge towards more mindful drinking habits. The trend extends beyond dry January, with supermarkets like Tesco reporting a year-round increase in sales of no and low-alcohol products.
Opportunities for Hospitality Venues
This trend presents a unique opportunity for hospitality venues to diversify their beverage offerings and attract a wider customer base. However, the challenge lies in curating a selection of high-quality, flavorful options that go beyond traditional soft drinks and satisfy consumers' evolving tastes. Incorporating no- and low-alcohol beverages into your menu isn't just about meeting demand; it's about enhancing the overall guest experience and fostering a more inclusive drinking culture.
Innovation and Quality are Key
Panelists emphasized the importance of innovation and quality in developing no and low alcohol beverages. The market is ripe for creative solutions that offer complex flavors and cater to the sophisticated palates of today's consumers. Functional beverages, such as those infused with CBD, are also gaining traction, offering additional health benefits and appealing to the wellness-oriented drinker.
A Call to Action for Venues
To successfully tap into the no- and low-alcohol trend, venues need to prioritize visibility and education. This includes training staff to confidently recommend no- and low-alcohol options and integrating these offerings into menus in a way that highlights their quality and appeal. Embracing this trend is not just a strategy to capitalize on a growing market; it's a commitment to meeting the diverse needs and preferences of your clientele.
Learn More from Industry Experts
For hospitality venues looking to navigate the no and low alcohol trend, insights from industry experts can provide valuable guidance and inspiration. To hear more about the opportunities and challenges of catering to mindful drinkers, as well as innovative strategies for success, watch the full panel discussion hosted by WSET Global here.